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Experienced B2B Content Writer - Beth Newton

Beth Newton

B2B content writer

Beth Newton

B2B content writer

Are You Leading *To* Your Brand, Or *With* It?

You can't do both.

Hello! I’m a B2B Content Writer and Strategist with extensive marketing experience. I write thought leadership content for some of the most innovative B2B tech brands and executives in the world.

Nearly 85% of B2B marketers outsource content creation¹. There are many freelance writers, but most don’t have the marketing background to understand how to reach your target audience at every stage along the path to purchase.

My extensive marketing background and content writing experience enable me to create compelling content designed to meet your key objectives, whether that’s to build brand awareness, encourage consideration, or drive qualified leads.

¹ https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/

Are You Leading Prospects *To* Your Brand Or *With* It?

You can't do both.

Hello! I’m a B2B Content Writer with extensive marketing experience. I write thought leadership content for some of the most innovative B2B tech brands and executives in the world.

Nearly 85% of B2B marketers outsource content creation¹. There are many freelance writers, but most don’t have the marketing background to understand how to reach your target audience at every stage along the path to purchase.

My extensive marketing background and content writing experience enable me to create compelling content designed to meet your key objectives, whether that’s to build brand awareness, encourage consideration, or drive qualifies leads.

¹ https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/

Experience

100
MARKETING

27+ years

80
CONTENT WRITING

20 years

65
LEADERSHIP

16 years

60
SOCIAL MEDIA

15 years

Method

Together, we’ll uncover your unique voice and expertise, positioning your brand as an industry thought leader. My proven process allows you to kick off your content campaign sooner and spend less budget doing it.

STEP 1: Project Download.

I’ll provide your team with a Request for Information (RFI) to help you provide the essential details needed to create a compelling piece of content that delivers results.

STEP 2: RFI Review.

Next, I’ll set up a call with the key players on your team to review RFI responses, determine content strategy and discuss next steps.

STEP 3: Deep Dive.

I’ll conduct industry and audience research, pull relevant stats to add credibility, prepare questions tailored to your subject matter experts and conduct interviews to draw out insights and angles that give your content a unique perspective.

STEP 4: TOC

Armed with the knowledge I’ve gathered, I’ll develop a Table of Contents (TOC) in the voice of the asset that summarizes the main points. This enables you to ensure alignment and get buy-in from key stakeholders before the full draft is written.

STEP 5: Completed Draft.

Working from the approved TOC, I’ll craft a high-quality first-draft of the content written specifically for your target audience. Most projects require only minor edits before final approval.

STEP 6: Promote.

Once the final draft is approved, I’ll craft a “launch” package consisting of email, organic and paid social posts and landing page copy designed to help you distribute your new content.

Beth_awards_pattern

Content Writing Awards

2022 Gold MARCOM Award
Social Media Strategy

2020 Gold AVA Digital Award
Social Media Strategy

2019 Platinum HERMES Award
Electronic Media – Blog

2018 Platinum MARCOM Award
Digital Media Writing – Web
Digital Media Writing – Blog

2014 Gold MARCOM Award
Content Writing – White Paper

Beth_awards_pattern

Content Writing Awards

2019 Platinum HERMES Award
Electronic Media – Blog

2018 Platinum MARCOM Award
Digital Media Writing – Web
Digital Media Writing – Blog

2014 Gold MARCOM Award
Content Writing – White Paper

Industries

Software/Technology
Utilities
Healthcare
Legal
Recruitment
Construction/Flooring
Remodeling + Design
Real Estate
Hospitality
Education

Industries

Software/Technology
Utilities
Healthcare
Legal
Recruitment
Construction/Flooring
Remodeling + Design
Real Estate
Hospitality
Education

Let's talk.

Want to discuss a potential project or see samples of my work? Fill out the form below and I’ll get back to you shortly.