Whether you need to interview a Subject Matter Expert (SME), a thought leader or a client, knowing how to get the information you are seeking is essential. It’s not enough...
Posted by | April 20, 2018
60% of marketers report that hiring marketing content talent is “somewhat difficult,” according to a Kapostsurvey. Understandable. If it were easy, everyone would be doing it. If the thought of content writing intimidates...
Posted by | October 23, 2017
My first job in marketing was with a furniture manufacturing company. The corporate office was set up with the executive offices in the front of the building (Marketing, Sales, HR,...
Posted by | August 29, 2017
Content might be king, but it's the organization of content that rules. Without a clear structure for when and where you're posting your content, it's difficult to keep up. Especially for...